The global sports sector is estimated to be valued at approximately $700 billion USD making it one of the world’s most lucrative industries in terms of revenue and employment. In India, sports as an industry is now worth $3.5 billion USD and is expected to grow due to its large population and growing middle class segment.
India has hosted International Mega-Events such as the Commonwealth Games, ICC World Cup, FIFA U-17 World Cup and Hockey World Cup positioning India as an emerging sporting destination, generating global awareness and increasing investment opportunities within Indian sport.
The emergence of sporting heroes such as Neeraj Chopra, PV Sindhu, Smriti Mandhana, Sunil Chhetri, Jehan Daruvala, Nikhat Zareen and Hima Das showcases that India is moving beyond the realm of cricket icons like MS Dhoni and Virat Kohli. India’s identity as a single sport nation is changing to that of a multi-sport nation..
The recent launch of new initiatives such as the Indian Super League, Pro Kabaddi League, Ultimate Kho Kho, Tennis Premier League, Prime Volleyball League and Ultimate Table Tennis are changing the face of Indian sports and generating employment across the sector.
Local sports movements backed by the government such as Fit India & Khelo India are generating awareness and improving the general acumen towards sports and fitness.
Growth in the digital space in sport in the form of E-sports, Fantasy Sports, and Gaming is expanding the sports ecosystem canvas (Dream 11, MPL, NODWIN Gaming, PayTM First Games, etc) creating a larger footprint to connect with the new generation of fans and users.
The rapid expansion of the Indian sports landscape has created a demand for quality sports management professionals to fill available positions and build the case for new roles to be established. The days when sports organisations were primarily looking to hire ex-pro and ex-semi pros are in the past. The current system requires candidates who understand the business of sport and are able to combine their knowledge with their passion in order to contribute to the industry’s long-term growth.
Types of Sports Management Roles
Sports Management is a broad field that includes all functions connected to the organization, marketing, management and evaluation of sports properties, products and services. Sports Management professionals work in various roles to drive the development and commercialization of sports organizations and athletes across all levels of society - in essence they are the 'behind the scenes heroes' building and bringing sport to the masses.