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PG Sports Management – Performance Marketing LP

Admissions open — 2026 batch

GISB – Your Pathway To An Exciting Journey Into Sports Management

India's first industry-designed, internationally certified sports business and management program with expert faculty and dedicated placement support.

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Campuses

One Program, Two Sports Cities

The same curriculum, faculty and industry exposure — choose the city that fits your career goals.

GISB Mumbai campus studentsMumbai
Full-time15 monthsStarts Nov 2026

PG Program In Sports Management

India's sports business hub — Andheri East

  • Access to top organisations in sports media, marketing, sponsorship and events
  • Close to major leagues, broadcasters and corporate sponsors
  • Ideal for media, partnerships and commercial roles
GISB Bengaluru campus studentsBengaluru
Full-time15 months

PG Program In Sports Management

Campus inside Lakshyan Academy of Sports, Sarjapur

  • India's tech capital — a hotspot for sports analytics, technology and startups
  • Professional training grounds and high-performance centres on campus
  • Ideal for sports tech, performance analysis and entrepreneurship

Not sure which campus is right for you? Our admissions team will help you decide →

Why GISB

A Career Built On Momentum

Global certification, industry mentors and real exposure to the business of sport — all in one program.

95% Placement Rate

Our graduates go on to build careers across sports business.

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Study Trip To UK

See how sport is run at the top level on an international study trip to the UK.

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International Certification

Graduate with a certification co-awarded by UMass Amherst, a name that carries weight on your CV.

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15 Months Program

Fifteen focused months that take you from classroom to career.

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Guaranteed Internship

Every student gets hands-on experience with a real sports organisation.

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Industry Led Curriculum

Learn from people who work in sports business, on what's happening in it today.

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The program

Your 15-Month Journey

A 12-month academic program followed by a guaranteed 3-month industry internship.

  1. 1
    Months 1–12

    Learn From The Industry

    Foundation courses, guest lectures, industry days, masterclasses, case studies and live projects.

  2. 2
    International

    UK Study Trip

    Seven days in the United Kingdom on a study trip hosted by the Premier League.

  3. 3
    Months 13–15

    Guaranteed Internship

    Three months of industry internship at the end of the academic program.

  4. 4
    Graduation

    Capstone & Graduate

    Complete your final Capstone Project and internship to graduate.

Careers

Where GISB Graduates Build Their Careers

One-on-one career counselling, internships and a strong alumni network connect students with employers across the sports industry.

Placements By Sector

Share of GISB placements across the sports industry.

  • Service Providers / Agencies26%
  • Leagues / Federations19%
  • Sports Tech / E-Sports16%
  • Broadcasting, Media & PR14%
  • Teams / IPs14%
  • Grassroots11%

GISB Alumni Work At

A selection of organisations where our alumni are working today.

Joining GISB after having a few years of work experience was one of the best decisions I have made. The education experience, practical learning and networking opportunities I gained here have been invaluable.

D
Dwaipayan GhoshMarketing Executive, Mumbai City FC

Attending GISB's Post-Graduate Program was a game-changer for me. The hands-on learning approach, coupled with expert guidance from faculty and industry professionals, equipped me with the skills and confidence to thrive.

R
Rylan RodriguesInternational Operations Manager, IoT & IFDP

The program has given me in-depth knowledge of the global sports landscape and the type of sports management careers I can pursue. I have interacted and learned from some of the biggest names in sport.

V
Vedant ShindeClient Success Partner, Digital Advertisement, Sportsradar
Faculty & mentors

Learn From People Who Run The Business Of Sport

55+ executives from leading sports organisations, governing bodies and universities teach and mentor at GISB.

Gaurav Modwel

Gaurav Modwel

Chancellor, GISB · Chairman, IOT

IOT
Neel Shah

Neel Shah

Chief Executive Officer

Dream Sports Foundation
Divyanshu Singh

Divyanshu Singh

Chief Operating Officer

JSW Sports
Namrata Parekh

Namrata Parekh

Co-Founder, Meraki · CEO, Emami East Bengal

Emami East Bengal FC
Aman Shah

Aman Shah

Olympic Sports Strategist

Reliance Foundation
Brett Albert

Brett Albert

Senior Lecturer

UMass Amherst Isenberg
Ankush Arora

Ankush Arora

Chief Operating Officer

Rugby India
Vivek Sethia

Vivek Sethia

CEO, India On Track

IOT

Meet all 55+ faculty

Life at GISB

Where Learning Meets Real-World Action

Industry projects, global study trips, networking events, alumni meetups, simulations and masterclasses.

GISB students at Wembley Stadium during the UK study trip
International study trip, UK
Sports Fiesta 2024 at GISB
Sports Fiesta
Swimming facility at the Bengaluru campus
Swimming facility — Bengaluru
GISB students at Crystal Palace FC
Crystal Palace FC visit
Classroom session at GISB
In class with industry faculty
GISB students at Khelo India University Games
Industry exposure — Khelo India University Games
GISB alumni at JSW Sports
Alumni in action
FAQs

Questions Before You Apply

Do I need prior experience in sports to join?

No. The program welcomes recent graduates who want a career in sports, professionals switching into the sports industry, and current sports professionals looking to grow their skills and network.

Is a specific degree or entrance exam (like CAT) required?

GISB welcomes candidates from all academic backgrounds, and you don't need to take any entrance exam such as CAT. What matters most is a genuine passion for building a career in sport.

How does the selection process work?

Submit the enquiry form and a GISB counsellor will contact you to schedule a personal interview. Candidates also go through an alumni review. Selected candidates receive an offer letter. Seats are limited and applications are reviewed on a rolling basis, so applying early is encouraged.

Mumbai or Bengaluru — which campus should I choose?

Both campuses offer the same curriculum, faculty and industry exposure. Mumbai suits careers in sports media, sponsorship and commercial roles; Bengaluru suits sports technology, analytics and entrepreneurship. The admissions team can help you decide.

Is accommodation provided?

GISB does not provide accommodation directly, but it has partnered with hostels, PGs and local brokers near each campus. Once you enrol, the team connects you with available options.

Have another question? Request a callback or call +91 82861 58864

Ready To Step Into The World Of Sports Management?

Seats are limited and applications are reviewed on a rolling basis. Request a callback and our admissions team will guide you through programs, fees and placements.

In partnership with
UMass Amherst Isenberg School of ManagementUniversity
Partner
Premier LeagueStudy Trip
Partner
IOT Sports EducationProgram
Partner
Global Institute of Sports Business

Asia's leading sports management institute — turning passion into profession.

Mumbai Campus

101, 1st Floor, Marwah House, Krishanlal Marwah Marg, Andheri East, Mumbai – 400072

Get directions

Bengaluru Campus

Lakshyan Academy of Sports, 126/5, Sulikunte Village, Varthur Hobli, Main Road, Sarjapur, Bengaluru, Karnataka 562125

Get directions

© 2026 GISB India / IOT Sports Education LLP. All rights reserved.

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Tim Vine

GISB Logo Horizontal - White

Learn Anything

Conference meet 2025

5 to 7 June 2025, Waterfront Hotel, London

Tim Vine

Advisory Board Member, GISB

Over 25 years of experience in sports, communications, and public affairs — notably serving as the Director of UK and International Public Affairs for the Premier League. Tim's association with GISB has grown from international exposure programmes into an ongoing role guiding the institution as a Board Member.

Where sport is headed — and where you fit in

Tim on the evolution of the global sports industry, India's defining moment in sport, and what the next generation entering the field will need to stay relevant.

Careers in the sports industry

A few common questions from people exploring a move into sports business.

Roles span sports business, media and broadcasting, marketing and sponsorship, event and league operations, athlete management, and governance — well beyond playing or coaching.
No. Professionals from marketing, finance, media, law, and operations backgrounds regularly move into sports business roles, bringing skills the industry is actively looking for.
Commercial strategy, media and fan engagement, data-driven decision making, and the adaptability to keep pace with a fast-changing global industry.
Yes. India has one of the world's largest sports audiences and a young demographic, and the professional ecosystem — leagues, media, operations, fan engagement — is expanding quickly.
A structured programme builds industry-specific knowledge and exposure to working professionals and organisations, giving career switchers and graduates a clearer, more credible way in.

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PG Programme in Sports Business

© GISB — Global Institute of Sports Business. IOT Sports Education LLP.
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Thank You

Thank you for taking the first step towards making a fulfilling career in the Sports Industry. GISB is committed to providing you with great support in understanding its programs.

Our expert counsellors will get in touch with you shortly. Feel free to have your questions (if any) ready for discussion. GISB helps its students turn their passion into profession.

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Post – Graduate Program in Sports Management (Mumbai & Bangalore Common)

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University Partner

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Study Trip Partner

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Program Partner

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Guaranteed Placements

The Global Institute of Sports Business offers India’s first and only industry designed and internationally certified post-graduate sports management program that provides a practical approach to sports management education with a clear focus on furthering individual growth, fostering student employability and generating sector impact.

 

This is a full-time intensive, informative and experiential higher education course specializing in the business of sports that includes 9 core sports courses and a final capstone project. The program is certified by UMass Amherst’s Mark H. McCormack Department of Sport Management, the World’s No.1 Program with over 40 years of extensive experience in designing and delivering Sports Management courses.

 

The program develops students into competent sports management professionals equipped to grow and excel in their chosen sports management careers. Graduates of the GISB Post-Graduate Program in Sports Management will have the necessary tools, knowledge and experience required to create fulfilling careers in sport in addition to a strong network of industry relationships both nationally and globally.

The Post – Graduate Program in Sports Management provides students with relevant industry experiences to apply theoretical concepts to real-world situations, gain exposure to various career paths within the industry, build professional networks, and develop a deep understanding of the industry’s workings, all of which can enhance their employability and career prospects in the future.

Live
Projects

Develop critical thinking and practical skills by tackling real-world projects from leading sports companies.

Guest
Lectures

Gain invaluable insights and knowledge from experienced sports professionals.

Industry
Exposure

Unlock career opportunities through firsthand industry exposure and networking with top sports professionals.

International
Study Trip

Immerse yourself in the UK's vibrant sports industry, gain cross-cultural insights, and prepare for global success.

GISB’s flagship sports management program has a long-standing reputation for developing strong alumni who have gone on to become successful professionals in the sports industry. The alumni network spans across the globe, and they occupy senior positions in various sports organizations, including professional sports teams, sports federations, agencies, grassroots companies and sports media companies. The program’s comprehensive curriculum, practical experiences, and innovative teaching methods have equipped the alumni with the knowledge, skills, and confidence to navigate the ever-changing sports industry and drive positive change.

 

Furthermore, the program’s strong industry connections, guest speakers, networking events, and career services have played a significant role in connecting the alumni to career opportunities and fostering lifelong professional relationships. GISB is proud of its alumni’s accomplishments and are committed to continuing to support them in their careers and growth.

Placement Highlights

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GISB believes in the philosophy of helping everyone transform their passion for sports into their profession. Keeping that in mind, there is no particular degree that a student must possess.

 

Whether you are a recent graduate or an experienced professional seeking to transition into the sports industry, our sports management program welcomes individuals from diverse academic and professional backgrounds who share a passion for sports and a drive to succeed in this exciting and dynamic field. Students are not required to complete any exams (i.e. CAT) prior to joining the program.

Recent
Graduates

Fresh graduates from any background looking to embark on a fulfilling career in sports management. The program equips them with the knowledge and skills to shape the future of sports and ensure success in this dynamic field.

Experienced
Professionals

Career-changing professionals who aspire to transition to a sports career by bringing a wealth of knowledge and experience from their previous roles. Through the program, they can harness their expertise and apply it to the fast-paced and exciting world of sports.

Sports Management
Professionals

Sports managers seeking to advance their skill sets and network through a practical learning experience. These professionals can position themselves for success in leadership roles, unlocking new levels of career growth and achievement.

GISB offers comprehensive career mentorship, internships, and placements to help our students translate their education and experiences into fulfilling careers in the sports industry. The entire GISB team is dedicated to connecting students with a wide range of executives and employers from across the sports industry to build their network. In addition, GISB offers personalized career counseling sessions to help students design their own career path and take appropriate steps to secure placement within the industry.

 

The career services team works closely with students to help them identify their career goals, develop essential job search skills, and build a professional network that can open doors to career opportunities. Additionally, the internship and placement programs provide students with hands-on experience in a variety of sports organizations, including professional sports teams, sports media companies, and sports marketing agencies.

 

Through these programs, our students have the opportunity to apply their classroom learning to real-world industry problems, gain practical experience, and build their professional network. As a result, students are well-equipped to launch successful careers in the sports industry and become leaders and innovators in their respective fields.

Success Stories

Industry-Led Faculty

Post - Graduate Program In Sports Management - Bengaluru & Mumbai

Batch Commences: August 2026

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